Make (Integromat) Review: Powerful Automation for Non-Techies
Make is one of the most powerful automation tools available. Here is an honest look at whether it is worth learning for everyday people.
Make (formerly Integromat) is the automation tool that power users reach for when Zapier is not enough. It handles complex multi-step workflows, branching logic, and data transformation that simpler tools cannot manage. If you have ever wanted to automate something and found that Zapier could not quite do what you needed, Make is likely the answer. Here is an honest look at what it does and who it is for.
Make is more powerful than Zapier but has a steeper learning curve. If you want simple automations, start with Zapier. If you need complex multi-step workflows and want more control, Make is worth the extra effort to learn.
What Is Make?
Make (formerly Integromat) is a visual automation tool that lets you connect apps and build workflows without writing any code. You drag and drop blocks on a canvas to create what Make calls “scenarios” — chains of actions that run automatically based on triggers you set.
If you have heard of Zapier, Make does the same thing but with more power, more flexibility, and at a significantly lower price. It is the automation tool that power users and side hustlers tend to end up at once they outgrow Zapier.
Make calls them “scenarios” instead of workflows and “operations” instead of tasks. Each action your automation takes uses one operation. The free plan gives you 1,000 operations per month which is enough to run a solid daily automation or two.
Who Is It For?
Make is best for people who want serious automation power without the serious price tag. It has a steeper learning curve than Zapier so it is not the best starting point for complete beginners. But if you have already tried Zapier and want more flexibility, or if you are a side hustler or small business owner who needs complex multi-step workflows, Make is worth the time it takes to learn.
What Can You Build With It?
Multi-step workflows that pull data from one source, transform it, and push it to another. Automated content pipelines that take a topic and produce a drafted article. Lead generation systems that find prospects, qualify them, and add them to your CRM. Data scraping setups that pull information from websites and organize it automatically. Customer onboarding sequences that trigger based on specific actions.
How It Compares to Zapier on Price
This is where Make genuinely stands out. Make’s Core plan gives you 10,000 operations for approximately $9 per month. Zapier’s Professional plan gives you 750 tasks for $19.99 per month. At scale that difference becomes enormous. At 200,000 operations the cost difference can be 13 times in Make’s favor according to automation consultants.
Make Pricing (2026)
Free: 1,000 operations per month, 2 active scenarios. Plenty to learn and test.
Core (~$9 per month): 10,000 operations, unlimited active scenarios. The sweet spot for most users.
Pro (~$16 per month): 10,000 operations plus advanced features like custom variables and full text search.
Teams: Higher tier for multiple users and more operations.
Pros
Dramatically cheaper than Zapier at any significant volume. Visual canvas makes complex workflows easier to understand. Supports more advanced logic than Zapier. Large library of integrations. Generous free plan for learning. Strong community with lots of shared templates.
Cons
Steeper learning curve than Zapier. The terminology (scenarios, modules, bundles) takes time to get used to. Debugging a broken scenario can be confusing for beginners. Customer support is slower than Zapier on lower tiers.
Make has a very generous free plan — 1,000 operations per month. Most beginners never hit that limit. Start free, build a few automations, and only upgrade when you actually need more.
Our Verdict
Make is the automation tool for people who are serious about building real systems. If you want beginner-friendly and price is not a concern, start with Zapier. But if you want power, flexibility, and value for money, Make is the better long-term choice. Give yourself a weekend to learn it and you will not regret it.
Best for: Side hustlers, small business owners, and anyone who wants powerful automation without the Zapier price tag.
Rating: 4 out of 5
Make scenarios can break if the apps they connect change their APIs. Always test automations after major app updates and have a backup plan for critical workflows.
Compare with our Zapier AI review to find the right tool for your needs.